If You’re Getting Overlooked, This Might Be Why

Support the author – Alex Vissia – by subscribing to the release guru newsletter.

I know, I know. “Branding” can feel gross.

Like you’re supposed to package yourself into something slick, marketable, and fake.

But that’s not what this is about.

Real branding isn’t about selling out. It’s about getting clear.

Clear on who you are, what you stand for, and how people connect with you.

Your character archetype is the root of all that.

Start there, and everything else starts making sense.

If you want your artist brand to connect on a deeper level, stop thinking about aesthetics and start thinking about archetypes.

Archetypes are the emotional backbone of every unforgettable artist brand. They’re why some people feel instantly drawn to you, even if they’ve never heard your music.

It’s not about being cool (although some artist brands are), it’s about leaning into a recognizable role that resonates.

This isn’t about putting yourself in a box. It’s about understanding the core energy you naturally give off and using it with intention.

So, what’s an archetype?