Charli XCX's Brat Era Is The Ultimate Guide To Authentic Music Marketing.

Support the author – Robert Solomon – by subscribing to the release guru newsletter.

Charli XCX is no stranger to pushing boundaries, but with her Brat Era, she’s done more than that—she’s rewritten the rules of music marketing. As artists struggle to stand out in today’s oversaturated landscape, Charli’s campaign didn’t just turn heads; it made the industry stop and take note.

Forget conventional strategies. Charli’s vision was bold, unapologetic, and laser-focused on connecting with her core fanbase. The music was rebellious, yes, but the true brilliance lay in how she crafted an immersive experience that turned casual listeners into devoted fans.

Here’s how Charli XCX pulled off one of the most effective, authentic campaigns in recent memory—and what today’s artists can learn from it

Create Your Own Lane: Let the Industry Catch Up